Jim McKeen is the Chief Executive Officer and Founder of Strategic Marketing Associates, Inc., and has nearly three decades of marketing expertise to the construction industry.

Prior to forming SMA in 1997, Jim was a Senior Marketing Executive with Master Builders Inc. in Cleveland, Ohio, where his charge was leading the company’s market planning efforts, directing the company’s market research and analysis, providing consultative planning and analysis to Master Builders customer base, and representing the organization as an industry speaker and trainer.

Earlier in his career, Jim worked as a Senior Planning and Financial Analyst for the Dana Corporation, and later as an Account Executive with SRC, an Ohio-based research and consulting organization where he honed his primary research expertise.

Jim is actively involved as a board member of SMPS (The Society for Marketing Professional Services), the CMRC (Construction Market Research Council), and the NAHB (National Association of Home Builders) Building Systems Council.

Jim is a graduate of the University of Toledo where he received an MBA with a dual concentration in marketing and management, and a Bachelor of Science in Industrial/Organizational Psychology.