Paul Meere is a Senior Consultant with Strategic Marketing Associates.

Paul’s construction industry experience dates back to his tenure as Director of Market Research for the Aberdeen Group, the industry publisher and trade show sponsor that founded the World of Concrete Trade Show and was later acquired by Hanley-Wood.

Paul’s book of experiences also includes senior marketing posts with S.C. Johnson and Nestlé.

With a background in both supplier and client-side research, Paul has an uncommon ability to understand client issues and present actionable marketing research solutions.

Paul received a Master of Business Administration (MBA) from Loyola University and Bachelor of Science from Illinois State University, with concentrations in Marketing and Computer Science.