We understand the construction industry because it's our sole focus.
We've completed hundreds of AEC and construction market research investigations and consulting assignments. We understand the construction industry's value chain, it's processes, products, and its people.

We're strategists, not just researchers.
Essentially we're a market-based management consultancy, with our expertise deeply rooted in planning, research, and analysis. Unlike many research organizations, we don't simply gather and consolidate information.

Our expertise in strategic and market planning process facilitation allows us to soundly assist and counsel our clientele to establish a research agenda, design, and consultative deliverable that addresses the true needs of the organization, is actionable, and assures that the research conducted is an effective investment.

We know how to listen.
Strategic Marketing Associates doesn't push canned services. We listen to our clients' requests, seek to understand the root issues, customize the process to fit the client's needs, and maintain effective lines of communication throughout the course of the relationship.