Construction Market Research, Analysis, & Reporting Services
Strategic Marketing Associates – a marketing consultancy specializing in the construction and related industries - offers a full range of market research services for organizations seeking to enhance their knowledge base, make well-informed decisions, and ensure the best course of action.
SMA’s Construction Market Research Offerings Include:
- Market Studies, Assessments, & Profiles
- New Product Studies
- Product / Equipment Assessments and Features Evaluations
- Attitude and Awareness Studies
- Advertising Effectiveness Tracking Studies
- Competitive Intelligence
- Pricing Studies
- Distribution Channel Studies
- Conjoint Analysis
- Customer | Client Surveys
- Voice of the Customer Surveys
- Customer Satisfaction Surveys and Needs Analysis
- Needs Analysis
- Perception Surveys
- Membership Surveys
- Employee Surveys
- Focus Group Sessions
- Trade Show Market Research Services
- Booth Surveys
- Focus Group Research
- One-on-one Interviews
- Competitor Research, Profiling, & Analysis
- Construction Trend Analysis & Forecasting
- Construction Equipment Sales Monitoring & Tracking Reports
Market Research Techniques Employed:
Strategic Marketing Associates employs the following techniques in delivery of its market research services:
- Surveys / Interviewing
- Qualitative and Quantitative
- Face-to-face
- Telephone
- Electronic
- Mail
- Voice of the Customer
- Laddering
- Role Playing
- Expert Panels
- Focus Group Research Techniques
- Face-to-face
- Independent Locations
- At Trade Show Venues
- Video-conferencing
- Conjoint Analysis
- Static Product Clinics
- Website, Database, & Literature Reviews
For more information about Strategic Marketing Associates, feel free to call us at (888) 512-5550, or send us a question/comment by clicking on the link below.
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