Construction Industry Marketing, Consulting, Services & Support

Founded in 1997, Strategic Marketing Associates is a strategic marketing consultancy  specializing in the construction industry.

Our Mission

To improve our clients’ success in the marketplace by enhancing their knowledge base, improving their strategic focus, and facilitating achievement of strategic goals.

Our Core Competence

Our ability to provide marketing counsel, direction and services to organizations serving the construction market by bundling the following skills, knowledge, strategic assets and relationships:

• Expertise in designing and facilitating strategic and market planning processes.
• Expertise in designing and executing applied market research within the construction industry.
• Intimate knowledge of construction industry markets, processes, products and players.
• Extensive databases of construction industry contractors, producers, manufacturers, architects, engineers, contractors, trade associations and influencers.
• Strategic relationships with global construction information suppliers, overseas research firms, industry consultants, PR firms, advertising agencies, and website design firms.

Our Service Offerings

1. Planning & Development Services
2. Marketing Management Services
3. Construction Market Research and Analysis Services
4. Construction Project Leads Management Services
5. Communications & Promotional Support.

The Markets We Serve

We focus our efforts in five key target markets based on our ability to provide added value to entities within those markets, and based on the popularity of demand for our services within those markets. They include:

1. Construction Materials and Building Products Companies.
2. Heavy Equipment Manufacturers.
3. Professional Services (AEC) Firms
4. Contractors and Construction Management Firms
5. Industry Support Entities - Industry & Trade Associations, Technical Institutes, Trade Journal Publishers, and Trade Show Sponsors.