Founded in 1997, Strategic Marketing Associates (SMA) is a specialized market research and consulting organization focusing exclusively on the construction industry.

We believe, and more importantly our clients believe, that our intimate understanding of construction industry markets, processes, products, and players allows us to provide a level of value that more generalized research and consulting organizations simply can’t match.

Our Mission
To improve our clients’ success in the marketplace by enhancing their knowledge base, improving their strategic focus, and facilitating achievement of strategic goals.

Our Core Competence
Our ability to provide marketing counsel and direction to construction and related markets by bundling the following skills, capabilities, knowledge, and relationships:
• Expertise in designing and facilitating strategic and market planning processes.
• Expertise in designing and executing applied market research within the construction industry.
• Knowledge of construction industry markets, processes, products, and players.

The Markets We Serve
We focus our efforts in five key target markets based on our ability to provide added value to entities within those markets, and based on the popularity of demand for our services within those markets. Those five markets are:
1) Construction Materials, Products & Equipment
2) Architects, Engineers & Contractors
3) Industry Associations
4) Trade Journal Publishers
5) Industry Services & Support