While Strategic Marketing Associates serves a variety of organizations within the construction industry, most of them can be grouped into one of four basic classifications, as follows:

1.  Construction Materials, Products, & Equipment
2.  Architects, EngineersContractors
3.  Industry Associations
4.  Trade Journal PublishersIndustry Services, & Support

Construction Materials, Products & Equipment
With the increase in global competition and continuing industry consolidation, the rules of success continue to be rewritten, and with this evolution, the need for more sophisticated marketing.

We assist construction materials, products, and equipment organizations through the following research and consultative services:

• Market Segmentation, Assessment & Selection
• New Market Studies
• Product Assessments
• Customer Satisfaction & Needs Assessments
• Image, Attitude, & Awareness Assessments
• Advertising Effectiveness Studies
• Distribution Channel Analysis
• Pricing Studies
• Competitive Intelligence
• Strategic & Market Planning Facilitation
• Collaborative Peer Group Development  Management

Architects, Engineers & Contractors
Architectural, engineering, and contracting organizations live in a world where the strongest eat and the weakest starve.

Proposals are expensive and wins can be few. It’s an industry where supply simply outpaces demand.

That translates into the absolute necessity to provide superior value…at any point in time.
That means you have to be selective about the markets you pursue. It means you have to understand the wants, needs, and satisfaction of your clientele. It means you have to project the right image, and you have to understand what drives selection.

Strategic Marketing Associates focuses on the following services within the AEC industry:

• Client Surveys
• Employee Surveys
• Market Studies
• Market Segmentation
• Market Planning
• Competitive Assessment
• Construction Trend Analysis

Industry Associations
Industry Associations often operate under challenging circumstances. Funding is limited, membership expectations are diverse, and many of the factors that drive the direction of the industry are uncontrollable.

This challenging set of circumstances requires association leadership to be:

• The keepers of industry knowledge
• Astute planners
• Skilled politicians
• Impeccable managers who are experts at allocating and managing resources to achieve a lot with a little.

Strategic Marketing Associates provides market research and consulting services customized specifically for trade association organizational and operating structures.

Some of our more popular services to this target market include:

• Strategic Planning Facilitation
• Market Segmentation & Targeting
• Program and Departmental Audits
• Market Studies
• Product Studies
• Membership Surveys
• Tracking Studies
• Attitude & Awareness Studies
• Industry Trend Investigations
• Training & Education Studies
• Competitor Studies
• Customized Surveys, Focus Groups &  One-On-One Interviews

Trade Journal Publishers, Industry Services & Support
Traditionally, we’ve worked with publishers and show sponsors in three ways:

1) As a supplier of research services at trade show venues, conducting:
    a. Focus Group Sessions
    b. On-site Surveys
    c. One-on-one Interviews

2) Providing image assessment and tracking studies for current and potential advertisers (sometimes sponsored by the publisher).

3) Fielding surveys on behalf of publishers
    a. Buying Practices Studies
    b. Readership Surveys