Markets Served

Construction Contractor Marketing – Consulting, Services, & Support

In today’s construction economy, it’s no secret that business is scarce, competition is intense, and resources are lean.
 
That condition requires construction contractors and management firms, now more than ever, to:
  • Clearly define their target markets
  • Develop clear and focused marketing and business development strategies to exploit those markets
  • Put systems in place to ensure efficient execution of those strategies

Strategic Marketing Associates is a marketing consultancy specializing exclusively in the construction industry

Our mission is to improve our clients’ success in the marketplace by enhancing their knowledge base, improving their strategic focus, and facilitating achievement of strategic goals.

Our approach is simple. We listen to our clients needs, seek to understand their unique circumstances, and develop customized marketing and business development solutions to drive sales and profit growth.

SMA’s Construction Marketing Services Include:

  • Consultative Services
    • Strategic & Market Planning
    • Marketing Audits and Process Re-Engineering
    • Program Evaluations
    • Merger & Acquisition Services
    • Retained Search
  • Market Research & Analysis
    • Market Studies, Assessments, & Profiles
    • Customer / Client Surveys
    • Image / Brand Assessments
    • Advertising Effectiveness Studies
      • Competitive Analysis
    • Trade Show Market Research Services
      • Focus Group Sessions
      • Booth Surveys
      • Interviews
      • Competitive Intelligence