Construction Products Marketing, Research, & Consulting Services
In today’s construction products / materials industry, it’s no secret that
business is scarce, competition is intense, and resources are lean.
Succeeding in these demanding conditions requires construction products & materials companies, now more than ever, to:
- Understand their markets
- Develop clear and focused marketing strategies
- Efficiently execute those strategies
Strategic Marketing Associates is a market research & consulting firm specializing exclusively in the construction industry.
Our mission is to improve our clients’ success in the marketplace by enhancing their knowledge base, improving their strategic focus, and facilitating achievement of strategic goals.
Our approach is simple. We listen to our clients needs, seek to understand their unique circumstances, and develop customized solutions to support them.
Our Construction Products Market Research Services
- Market Studies, Assessments, & Profiles
- Product Assessments and Features Evaluations
- Customer Satisfaction Surveys and Needs Analysis
- Voice of the Customer Surveys
- Perception Surveys
- Image / Brand Assessments
- Attitude and Awareness Studies
- Advertising Effectiveness Tracking Studies
- Competitive Intelligence
- Pricing Studies
- Distribution Channel Studies
- Conjoint Analysis
- Focus Group Sessions
- Trade Show Booth Surveys
- Construction Trend Analysis & Forecasting
Our Consulting Services
- Strategic & Market Planning
- Market Segmentation & Target Marketing
- Value Proposition Assessment & Development
- Opportunity Identification & Assessment
- Marketing Audits & Process Re-engineering
- New Product Introduction / Launch Services
- Strategic Communications Messaging & Development
- Channel, Partnership, and Resource Development Services
- Merger and Acquisition Services
Examples of Past Construction Products Market Research & Consulting Engagements
- Construction project leads management services
within the paving market – For a cementitious admixture company
- Customer classification modeling and sales
strategy development - For a
diversified construction products manufacturer
- Driver recruitment planning facilitation - For the National Ready Mixed Concrete Association (NRMCA)
Focus Groups
- Focus group sessions with residential painters
of interior and exterior caulk product usage, features evaluation,
and brand preference
- Focus group sessions at CONEXPO–CON/AGG
- Focus group sessions at World of Concrete
- Self-consolidating concrete product
assessment held with contractors
- Residential above-grade concrete usage
behaviors, held with homebuilders
- Masonry contractor awareness,
understanding, & usage of mortar materials and identification of
issues driving their behaviors
- Concrete durability issues, behaviors, and
mechanisms for control On behalf of the Portland Cement
Association
- White cement marketing issues
with ready-mixed concrete
producers
- Technical product training for contractors
– For the Portland Cement Association
- Focus Group Sessions at the CSI Convention
(Construction Specifiers Institute)
- Structural engineering software issues
- Masonry product selection issues among
contractors
- Focus Group Sessions at National Association
of Homebuilders (NAHB)
- Grout products market assessment survey
- Infrastructure products market study - For a precision grout manufacturer
- Localized market profile for a prospective plant
addition – For a diversified construction products manufacturer
- Low-rise market promotional planning facilitation
- For a construction material advocacy organization
- Market segmentation & target market development in
the low-rise structures market - For a major construction materials
association
- Market Planning and New Product Introduction
for a manufacturer of decorative coatings
- Market planning facilitation – For a
lightweight aggregate supplier
-
Market Studies, Assessments, & Profiles
- Bridge repair and rehabilitation market
analysis
- Bagged concrete market analysis – demand,
channel, brand preference & pricing analysis – For a wooden deck
post market segment
- Bridge market planning facilitation - For a
major construction materials association
- Cement market demand study of the midwestern
states - For a regional cement manufacturer
- Concrete reinforcing steel bar (rebar) market
assessment and competitive analysis in the U. S. market
- Controlled low strength material market study
- Construction trends analysis & presentation - For numerous construction industry associations
- Dowel bar retrofit market study within the DOT
market segment
- Fluid Grout Market Analysis – Crane Rail and
Pile Repair market segments
- Market assessment of granular pigment for use
in the North American concrete market
- Market assessment of polyurethane chemical
injection for use in the North American coal mining industry
- Market feasibility study and introductory
partnering discussions of deck and roof system in the Florida market
- Market Segmentation & size estimation, brand
preference evaluation, selection factor & price elasticity analysis
of fast setting cements & mortars
- Metal repair compounds market study and
analysis of distribution channels and competitive assessment
- Mineral admixtures market study of silica
fume, fly ash, metakaolin, slag, & proprietary supplemental
cementitious materials
- Regional market demand study - For a specialty
chemical admixture: respondents were geo-technical engineers
- Regional market study – For an insulated
precast wall panel manufacturer
- Marketing audit - For a major construction materials association
- Material Selection Process & factor analysis by
construction delivery system for a manufacture of precast concrete
structural and architectural panels
- Merger and acquisition candidate profile and
evaluation – For a vertically integrated construction products
manufacturer
- Opportunity identification and development
engagement of proprietary mineral admixture (supplemental cementitious
material)
- Pipe block distributor channel analysis, supplier
identification, evaluation, and introductory discussions
- Market planning facilitation - For a precast
hollowcore panel manufacturer
- Price sensitivity investigation of specialty
cementitious concrete repair mortar
- Product evaluation and assessment including
interviews with major railroads - For a newly developed railroad track
system
- Product feasibility & positioning investigation of
synthetic roofing underlayment
- Product sales analysis - For a grout products
manufacturer
- Program assessment - For a newly developed wall
system licensing program
- Sales force structure evaluation & modeling - For
a diversified construction products manufacturer
- Strategic planning facilitation – For the
Insulating Concrete Forms Association
- Strategic planning facilitation - For the National
Concrete Masonry Association (NCMA)
Surveys & Needs Analysis
- Buyer behavior and distribution channel study
– For an industrial repair products company
- Buying behaviors, selection factors, and brand
comparison study - For a manufacturer of portable room partitions
and accordion doors
- Construction management survey to investigate
the influence of construction managers on framing material selection
and factors driving their material preferences
- Highway pavement perceptions surveys with
state Departments of Transportation (DOTs) - For a major
construction materials trade association
- Pricing behavior analysis - For a cement
manufacturer
- Sustainable development planning facilitation -
For a construction material advocacy organization
- Transit and rail markets – For a major
construction materials association
- Transportation Efficiency Act analysis - For a
major cement manufacturer
- Value proposition assessment and customer needs
analysis - For an industrial actuator manufacturer
- Waterway transportation study - For a cement manufacturer
For more information about Strategic Marketing Associates or our services, feel free to call us at (888) 512-5550, or send us a question/comment by clicking on the link below.
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