Market Research & Planning Services for Construction Industry Associations
Construction industry & trade associations often operate under challenging circumstances. Funding is limited, membership expectations are diverse, and many of the factors that drive the direction of the industry are uncontrollable.
This challenging set of circumstances requires association leadership to be:
- The keepers of industry knowledge
- Astute planners
- Skilled politicians
- Impeccable managers who are experts at allocating and managing resources to
achieve a lot with a little.
Strategic Marketing Associates provides market research and strategic
planning facilitation services customized specifically for construction industry
& trade association organizational and operating structures.
Typical Consultative Offerings to our Industry Association Clients
- Strategic Planning Facilitation
- Market Segmentation & Targeting
- Program and Departmental Audits & Evaluations
Typical Market Research Offerings to our Industry Association Clients
- Market Studies
- Product Studies
- Membership Surveys
- Tracking Studies
- Attitude & Awareness Investigations
- Construction & Industry Trend Investigations
- Training & Education Studies
- Trade Show Market Research – Focus Groups, Booth Surveys, One-on-one
Interviews
Some Past Industry Association Engagements
- Construction trends analysis & presentation - For numerous construction industry associations
- Driver recruitment planning facilitation - For the National Ready Mixed Concrete Association (NRMCA)
Focus Groups
- Focus group sessions at World of Concrete
- Concrete durability issues, behaviors, and
mechanisms for control On behalf of the Portland Cement
Association
- Technical product training for contractors
– For the Portland Cement Association
- Marketing audit - For a major construction materials association
- Strategic planning facilitation – For the
Insulating Concrete Forms Association
- Strategic planning facilitation - For the National
Concrete Masonry Association (NCMA)
- Highway pavement perceptions surveys with state
Departments of Transportation (DOTs) - For a major construction
materials trade association
- Sustainable development planning facilitation -
For a construction material advocacy organization
- Transit and rail markets – For a major construction materials association
For more information about Strategic Marketing Associates or our services, feel free to call us at (888) 512-5550, or send us a question/comment by clicking on the link below.
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