Market Research & Planning Services For Construction Industry Associations

Construction industry & trade associations often operate under challenging circumstances. Funding is limited, membership expectations are diverse, and many of the factors that drive the direction of the industry are uncontrollable.

This challenging set of circumstances requires association leadership to be:

• The keepers of industry knowledge
• Astute planners
• Skilled politicians
• Impeccable managers who are experts at allocating and managing resources to achieve a lot with a little.

Strategic Marketing Associates provides market research and strategic planning facilitation services customized specifically for construction industry & trade association organizational and operating structures.

Typical Consultative Offerings to our Industry Association Clients

• Strategic Planning Facilitation
• Market Segmentation & Targeting
• Program and Departmental Audits & Evaluations

Typical Market Research Offerings to our Industry Association Clients

• Market Studies
• Product Studies
• Membership Surveys
• Tracking Studies
• Attitude & Awareness Investigations
• Construction & Industry Trend Investigations
• Training & Education Studies
• Trade Show Market Research – Focus Groups, Booth Surveys, One-on-one Interviews

Some Past Industry Association Engagements

• Market Studies & Assessments
  • Construction trends analysis & presentation – For numerous construction industry associations
  • Driver recruitment planning facilitation – For the National Ready Mixed Concrete Association (NRMCA)
• Surveys
  • Highway pavement perceptions surveys with state Departments of Transportation (DOTs) – For a major construction materials trade association
• Focus Groups
  • Concrete durability issues, behaviors, and mechanisms for control On behalf of the Portland Cement Association – Held at the World of Concrete
  • Technical product training for contractors – For the Portland Cement Association – Held at the World of Concrete
• Market Planning & Consultation
  • Marketing audit – For a major construction materials association
  • Strategic planning facilitation – For the Insulating Concrete Forms Association
  • Strategic planning facilitation – For the National Concrete Masonry Association (NCMA)
  • Sustainable development planning facilitation – For a construction material advocacy organization