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 Construction Industry Marketing, Consulting, Services & Support
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Founded in 1997, Strategic
Marketing Associates is a
strategic marketing consultancy
specializing in the construction
industry.
Our Mission
To improve our clients’ success
in the marketplace by enhancing
their knowledge base, improving
their strategic focus, and
facilitating achievement of
strategic goals.
Our Core Competence
Our ability to provide marketing
counsel, direction and services to
organizations serving the
construction market
by bundling the following
skills, knowledge, strategic
assets
and relationships:
- Expertise in designing and facilitating strategic and market planning processes.
- Expertise in designing and executing applied market research within the construction industry.
- Intimate knowledge of construction industry markets, processes, products and players.
- Extensive databases of construction industry contractors, producers, manufacturers, architects, engineers,
contractors, trade associations and influencers.
- Strategic relationships with global construction information suppliers, overseas research firms,
industry consultants, PR firms, advertising agencies, and website design firms.
- Planning & Development Services
- Marketing Management
Services
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Construction Market
Research
and Analysis Services
- Construction Project Leads Management Services
- Communications & Promotional Support.
We focus our efforts in four key target markets based on our ability to provide added value to entities within those
markets, and based on the popularity of demand for our services within those markets. They include:
- Construction Materials and Building Products Companies.
- Heavy Equipment Manufacturers.
- Professional Services
(AEC) Firms
- Contractors and Construction
Management Firms
- Industry Support Entities - Industry & Trade Associations, Technical Institutes, Trade Journal Publishers, and Trade Show Sponsors.
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