Market Research & Planning Services for Construction Industry Associations
Construction industry & trade associations often operate under challenging circumstances. Funding is limited, membership expectations are diverse, and many of the factors that drive the direction of the industry are uncontrollable.
This challenging set of circumstances requires association leadership to be:
- The keepers of industry knowledge
- Astute planners
- Skilled politicians
- Impeccable managers who are experts at allocating and managing resources to
achieve a lot with a little.
Strategic Marketing Associates provides market research and strategic
planning facilitation services customized specifically for construction industry
& trade association organizational and operating structures.
- Strategic Planning Facilitation
- Market Segmentation & Targeting
- Program and Departmental Audits & Evaluations
- Market Studies
- Product Studies
- Membership Surveys
- Tracking Studies
- Attitude & Awareness Investigations
- Construction & Industry Trend Investigations
- Training & Education Studies
- Trade Show Market Research – Focus Groups, Booth Surveys, One-on-one
Interviews
Some Past Industry Association Engagements
Market Studies & Assessments
- Construction trends analysis & presentation - For numerous construction industry associations
- Driver recruitment planning facilitation - For the National Ready Mixed Concrete Association (NRMCA)
Surveys
- Highway pavement perceptions surveys with state
Departments of Transportation (DOTs) - For a major construction
materials trade association
Focus Groups
- Concrete durability issues, behaviors, and
mechanisms for control On behalf of the Portland Cement
Association - Held at the World of Concrete
- Technical product training for contractors
– For the Portland Cement Association - Held at the World
of Concrete
Market Planning & Consultation
- Marketing audit - For a major construction materials association
- Strategic planning facilitation – For the
Insulating Concrete Forms Association
- Strategic planning facilitation - For the National
Concrete Masonry Association (NCMA)
- Sustainable development planning facilitation -
For a construction material advocacy organization
For more information about Strategic Marketing Associates or our services, feel free to call us at 330.688.4002, or send us a question/comment by clicking on the link below.
Questions / Comments