Providing Pathways for Growth

Market Research & Planning Services For Construction Industry Associations

Construction industry & trade associations often operate under challenging circumstances. Funding is limited, membership expectations are diverse, and many of the factors that drive the direction of the industry are uncontrollable

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This challenging set of circumstances requires association leadership to be:

  • The keepers of industry knowledge
  • Astute planners
  • Skilled politicians
  • Impeccable managers who are experts at allocating and managing resources to achieve a lot with a little.

Strategic Marketing Associates provides market research and strategic planning facilitation services customized specifically for construction industry & trade association organizational and operating structures.

Typical Consultative Offerings to our Industry Association Clients

  • Strategic Planning Facilitation
  • Market Segmentation & Targeting
  • Program and Departmental Audits & Evaluations

Typical Market Research Offerings to our Industry Association Clients

  • Market Studies
  • Product Studies
  • Membership Surveys
  • Tracking Studies
  • Attitude & Awareness Investigations
  • Construction & Industry Trend Investigations
  • Training & Education Studies
  • Trade Show Market Research – Focus Groups, Booth Surveys, One-on-one Interviews

Some Past Industry Association Engagements

  • Market Studies & Assessments

    • Construction trends analysis & presentation – For numerous construction industry associations
    • Driver recruitment planning facilitation – For the National Ready Mixed Concrete Association (NRMCA)
  • Surveys

    • Highway pavement perceptions surveys with state Departments of Transportation (DOTs) – For a major construction materials trade association
  • Focus Groups

    • Concrete durability issues, behaviors, and mechanisms for control On behalf of the Portland Cement Association – Held at the World of Concrete
    • Technical product training for contractors – For the Portland Cement Association – Held at the World of Concrete
  • Market Planning & Consultation

    • Marketing audit – For a major construction materials association
    • Strategic planning facilitation – For the Insulating Concrete Forms Association
    • Strategic planning facilitation – For the National Concrete Masonry Association (NCMA)
    • Sustainable development planning facilitation – For a construction material advocacy organization

For more information about Strategic Marketing Associates or our services, feel free to call us at 330.688.4002, or send us a question/comment by clicking on the link below.

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