Market Research & Planning Services For Construction Industry Associations
Construction industry & trade associations often operate under challenging circumstances. Funding is limited, membership expectations are diverse, and many of the factors that drive the direction of the industry are uncontrollable
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This challenging set of circumstances requires association leadership to be:
- The keepers of industry knowledge
- Astute planners
- Skilled politicians
- Impeccable managers who are experts at allocating and managing resources to achieve a lot with a little.
Strategic Marketing Associates provides market research and strategic planning facilitation services customized specifically for construction industry & trade association organizational and operating structures.
Typical Consultative Offerings to our Industry Association Clients
- Strategic Planning Facilitation
- Market Segmentation & Targeting
- Program and Departmental Audits & Evaluations
Typical Market Research Offerings to our Industry Association Clients
- Market Studies
- Product Studies
- Membership Surveys
- Tracking Studies
- Attitude & Awareness Investigations
- Construction & Industry Trend Investigations
- Training & Education Studies
- Trade Show Market Research – Focus Groups, Booth Surveys, One-on-one Interviews
Some Past Industry Association Engagements
Market Studies & Assessments
- Construction trends analysis & presentation – For numerous construction industry associations
- Driver recruitment planning facilitation – For the National Ready Mixed Concrete Association (NRMCA)
- Highway pavement perceptions surveys with state Departments of Transportation (DOTs) – For a major construction materials trade association
- Concrete durability issues, behaviors, and mechanisms for control On behalf of the Portland Cement Association – Held at the World of Concrete
- Technical product training for contractors – For the Portland Cement Association – Held at the World of Concrete
Market Planning & Consultation
- Marketing audit – For a major construction materials association
- Strategic planning facilitation – For the Insulating Concrete Forms Association
- Strategic planning facilitation – For the National Concrete Masonry Association (NCMA)
- Sustainable development planning facilitation – For a construction material advocacy organization
For more information about Strategic Marketing Associates or our services, feel free to call us at 330.688.4002, or send us a question/comment by clicking on the link below.
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