Providing Pathways for Growth

Our Team

Jim McKeen

Jim McKeen is the Chief Executive Officer and Founder of Strategic Marketing Associates, Inc., and has nearly three decades of marketing expertise to the construction industry.

Prior to establishing SMA in 1997, Jim was a Senior Marketing Executive with Master Builders Inc. in Cleveland, Ohio, where his charge was leading the company’s market planning efforts, directing the company’s market research and analysis, providing consultative planning and analysis to Master Builders customer base, and representing the organization as an industry speaker and trainer.

Earlier in his career, Jim worked as a Senior Planning and Financial Analyst for the Dana Corporation, and later as an Account Executive with SRC, an Ohio-based research and consulting organization where he honed his primary research expertise.

Jim is an active member of the SMPS (Society for Marketing Professional Services), the CMRC (Construction Market Research Council), and the NAHB (National Association of Home Builders).

Jim is a graduate of the University of Toledo where he received an MBA with a dual concentration in marketing and management, and a Bachelor of Science in Industrial/Organizational Psychology.

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Diana Caro

Diana Caro, a Senior Associate with SMA, specializes in the property and casualty industry, consulting with clients seeking to establish effective sales and marketing strategies for their organizations.

Prior to this role, Diana was a Project Manager with SMA, with responsibilities for focus group studies, trade show market research activities, and program development.

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Scott Arnold

Scott Arnold, an IT, Lotus Notes, and database expert, has worked as Strategic Marketing Associates database specialist since our inception in 1997. Scott is responsible for our data cross-tabulations, our more sophisticated Excel Applications, and database development efforts.

Scott graduated from Ohio State University with a Bachelor’s degree in Business Administration, specializing in Marketing.

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Ken Perelman

Ken Perelman is a Research Analyst and Web Development Associate with SMA. Prior to working with SMA, Ken served as a marketing executive with Master Builders Inc. in Cleveland, Ohio, a leading supplier of admixtures to the ready-mix concrete industry where he managed the company’s marketing services department.

While at Master Builders, Ken served as President of the CMRC (Construction Marketing Research Council) and was a member of the Society of Competitive Intelligence Professionals.

Ken received his MPA from Indiana University and his BA from The Ohio State University.

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Steve Lanza

Steven Lanza is a Senior Associate with Strategic Marketing Associates and has 18 years of market research, marketing management, and consultative marketing experience.

Steven has a significant breadth of experience in the construction industry, having led research projects in the highway transportation, concrete repair, and residential construction markets.

Steven holds a Bachelor’s Degree in Business Administration with a concentration in Marketing from the University of Akron. Steven sits on the boards of the Sales & Marketing Executives Association (SME) and Toastmasters International.

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Al DiVencenzo

Al DiVencenzo is a Market Research Specialist with SMA. Al’s primary responsibilities are primary and secondary research, database development, and qualitative interviewing.

Al is active with the SMPS (Society of Marketing Professional Services) and the AMA (American Marketing Association).

Al received his Bachelors of Science from The University of Akron in Marketing Management and is currently taking coursework in website development and analysis.

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Nathan Kaludy

Nathan Kaludy has recently joined Strategic Marketing Associates as a web developer. Nathan’s background includes website construction and design, search engine optimization, and web programming. He has been continuing his education in web technologies at Lorain County Community College and Cleveland State University. His studies include courses in dynamic web development, JavaScript, CSS, AJAX, and PHP. Nathan is also a pilot for a large commercial airline. He has been a captain for two years and has been flying for over twelve years. His experience includes flight instruction and many years in corporate and general aviation.

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Sara McClintock

Sara McClintock has over 15 years experience in the marketing and advertising industry. As Senior Marketing Services Manager for Omnova Solutions – Commercial Wall covering Division, Sara developed marketing campaigns for eight brands, and managed Omnova’s trade show presentation at NEOCON 2001.

As Circulation Marketing Manager for Trenchless Technology, Inc, she improved the BPA audit on their charter publication, Trenchless Technology, and earned BPA audit credentials for Directional Drilling Magazine. Experience within both advertising agencies, as well as in-house marketing departments, provides Sara with an intuitive perception of, not only our client’s needs, but the message required to generate optimum results from each target market.

As a freelance graphic artist and copywriter, Sara has a great deal of experience communicating with outside vendors – printers, binderies, photographers, and suppliers – coordinating production to get the job done accurately and in the most efficient timeframe possible.

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Tom Brandt

Tom Brandt is a Research Associate with Strategic Marketing Associates with over 25 years in consulting, research, and in-depth interviewing experience.

Tom’s primary focal points are the Manufacturing Capital Equipment, Construction, and Specialty Equipment industries.

Tom is currently a member of the Society of Automotive Engineers, the Society of Manufacturing Engineers, and the National Truck Equipment Association.

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For more information about Strategic Marketing Associates or our services, feel free to call us at 330.688.4002, or send us a question/comment by clicking on the link below.

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Our Team